Classic and Contemporary Buddhist Works

Business and the Buddha

Doing Well by Doing Good
Foreword by
His Holiness the Dalai Lama

“Field offers an inspiring perspective on Buddhist principles and their ability to transform our traditional capitalist system from a greed-driven enterprise into a humanistic and compassionate endeavor.”—Gary Erickson, owner and founder of Clif Bar & Co, and author of Raising the Bar

Paperback
323 pages, 6 x 9 inches
$16.95
ISBN 9780861715442
Mon, 01/21/2013 - 12:35 -- wisdom

When it comes to business, everyone wants to do well. But can we do good at the same time? Lloyd Field (and, indeed the Dalai Lama, who provides the foreword here) says, unequivocally, Yes. Field’s Business and the Buddha lays out the guidelines for putting ideas about individual and corporate social responsibility into practice without sacrificing the bottom line.

No longer can business—big or small—afford to focus solely on profit. Real assessment of a business’s worth must take into account its consideration of our shared human values, and the realities of our shared planet. That doesn’t mean a business can’t or shouldn’t compete; it means that investing in efforts to build a better society can be, on many levels, an asset.

Drawing in a substantial and sophisticated way on traditional Buddhist teachings, Lloyd Field shows how decision-makers and entrepreneurs can achieve new levels of happiness and security both inside and outside the company, and take a power-position as a force for positive global change.

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